Metafork draws from a wealth of experience in creating innovative multi-sensory brands. Founded by Giosuè Prochilo after working for over a decade in the Melbourne design industry for leading agencies and shaping many international and local brands. He also works as a lecturer in the Faculty of Art, Design & Architecture (MADA) at Monash University in Melbourne. He has been published internationally as a voice for modern, holistic branding through the promotion of ethical branding, profound communication and aesthetic excellence.


Metafork brings together a collective of experts with a common goal: crafting brands for ethical businesses who are set on growth and contributing positive influence to the world. The creative vision looks to evolve branding to multi-sensory realms where more totally human experiences can deeply engage audiences. Through insights to wide-ranging forms of human communication, analyses of society, culture and psychology, Metafork builds client-centred, socially responsible and aesthetically beautiful brands for a contemporary, changing world.


metafork offers innovative services
in brand identity including:

· brand strategy & positioning
· brand custodianship & advice
· naming, narratives & copywriting
· communication/graphic design
· web & multimedia design
· signage & environmental design
· illustration, photography & art direction
· music, audio branding & sound design
· interior design, props & lighting
· smell & touch sensory experiences
· branding seminars & workshops