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wise words from a wise man.


Saturday August 10, 2013

Massimo Vignelli is a great visionary of design who through persistent focus on timeless messages, presented through his classic modernist style, has greatly influenced Metafork’s ethos on what it does. His vision is shared with Metafork which works towards cultural responsibility and creating messages and functional symbols for society to incorporate into every day life. The role of the designer should be above all, the ability to create functional objects and messages which have the power to teach society something valuable about itself and to empower it to see and do remarkable things. This is the opposite of the marketing-driven consumer world, which greedily propagates ignorance to keep society in the vicious cycle of buy-use-consume-need-buy.

Watch Massimo Vignelli

- GIOSUÈ


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